people magazine is celebrating its 19th year and keeps delivering. The latest ABC figures released show that people magazine has a circulation of 105 535. This proves that the magazine is setting the trends and giving its readers what they want.
The management at Caxton magazines changed the frequency of people magazine from a fortnightly to a weekly publication in February 2004 due to its high sales of 140 333 (ABC figures July-December 2003) a fortnight. Despite the change in frequency the magazine is still selling over 100 000 copies an issue and selling an overall amount of over 400 000 copies a month.
Since its inception into the market 19 years ago, people magazine has undergone several changes keeping abreast with the times. The magazine has dropped the way-out wacky label by not publishing weird alien stories as they did in the past. The magazine has changed format from a landscape to a portrait layout and has included sections such as real-life stories, as well as teenAge, which is a section aimed at 13 to19-year-olds. The magazine thus caters for all ages.
On March 14, 2005, people magazine will undergo its greatest revamp to date - the mag will be printed on 80gram-gloss paper. The magazine will be more celebrity focussed and will also carry more real-life stories as well as more puzzles, according to editor Andrea Caknis. people magazine has also introduced a new section called "Life & Style" which showcases local celebrities and their lifestyles, giving our readers' insight into the way they live. "The paper has been a major drawback for the magazine with our advertisers," says Andrea "and we hope that the combination of the new glossy paper and the high circulation will attract more clients to the magazine."
Caxton Magazines
Letitia Herold
Tel: 011 889 0865
www.peoplemagazine.co.za
