Durban based communication and branding specialists Whalley & Associates are at the forefront of an extensive rebranding and store upgrade exercise for the Dunlop Accredited Dealer network, currently the largest group of independently owned tyre dealerships in the country. The project aligns these stores with the dynamic identity evolved by Whalleys for the Dunlop brand in South Africa, which reflected the performance pedigree and motorsport heritage of the international Dunlop brand. The move will see all existing and new-build dealerships transformed in to Dunlop Zones - precision fitment centres with dramatic main street appeal, offering an enhanced customer experience and world class service to motorists countrywide.
