Sony TV Asia appoints Mediamark

Sony Pictures Networks (SPN) has appointed MediaMark as its advertising sales agency for the South African and sub-Saharan Africa regions. MediaMark's responsibilities will be inclusive of all advertising sales on the Multichoice's DStv North Indian bouquet, namely that of Sony TV Asia and Sony Max. MediaMark will also work closely with SPN to introduce special sales packages to media houses, agencies and direct clients.