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Wilene van Greunen
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Pernod Ricard renews with TLC to promote its brands
Pernod Ricard's initial washroom campaign proved so successful in driving on-consumption sales that the large international spirits producer has committed to a further one year advertising agreement with Primedia Unlimited subsidiary TLC, with Pernod Double Gold Medal Olmeca Tequila, now signed up to enjoy the lime light.
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