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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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New business for Burns
Burns Strategic Planning has won a spate of new business recently across various industries. The company has been awarded a range of strategy projects for short term insurance giant Santam, asset management house Peregrine Quant, discount variety chain Crazy Store and Kendell, a beauty product distributor in the Middle East.
