Adelphoi to develop Norwegian's sonic branding

Norwegian Airlines has named Adelphoi Music as its official music partner. Working directly with Norwegian, Adelphoi will be managing the music for all the airline's consumer touchpoints.

Norwegian's business portfolio includes aviation, rewards, banking, cargo, and holidays. Adelphoi will be developing the sonic identity of Norwegian, which will be applied across its businesses. Adelphoi's former clients include Sky, Formula One, E.ON, and the BBC.