Mercedes-Benz, News Café and Pioneer Foods achieve Superbrands Status in SA

Mercedes-Benz, News Café and Pioneer Foods are among the latest top brands operating in South Africa to join the world's prestigious group of Superbrands.

The trio were nominated by the independent SA Superbrands Council, which graded several thousand of SA's favourite brands in order to identify those eligible for Superbrands status. Mercedes-Benz, News Café and Pioneer Foods will appear in the Superbrands large-format publication featuring around 100 leading brands. They will also be honoured at the upcoming Superbrands tribute event, to be broadcast live by the SABC.