The Light from Africa Foundation recently appointed Purple Cow Communications as their search engine marketing agency.
The foundation raises funds for homeless children and Aids orphans by providing skills development to promising ceramic artists and marketing their artwork.
The artwork - consisting of a range of traditional-styled African candle holders and stands - is marketed online, with profits benefiting both the artists and local communities affected by HIV/Aids. Purple Cow Communications has been tasked with improving the online visibility of their website.
