Mnemonic launches funky Rainbow Chicken site

It has been described as a new way of looking at chicken. Bold and Ballsy with an Extra Large helping of humour and fun. An exciting way of looking at a commodity that's part of almost all South Africans staple food - Chicken in all its guises. And all of these are reflected on the new site for Rainbow Chicken (www.rainbowchicken.co.za) which was launched this month. The well-established digital agency, Mnemonic, secured the account after a 6-way marketing pitch early this year.

Key business information, such as investor updates, export essentials that cover container sizes, export philosophy etc. and product catalogues sit alongside the consumer-focused section, with pages focusing on the health aspects of chicken and all the relevant, mouth-watering recipes. There is even a learning centre for kids, under the beady eye of 'Mr. Rainbow Chicken', Chook Berry.

Other new business secured recently includes the web development for OroAfrica, South Africa's largest manufacturer of gold jewellery, Franklin Templeton NIB, the financial services company as well as a site for a new asset management company, Flagship. The Mnemonic team also designed the award winning site for virtual player, 20twenty.