Spindoctors add colour to Ethicon Worldwide's product range

Spindoctors Advertising (Pty) Ltd were given the opportunity by Johnson & Johnson Medical's Ethicon division to design a new look for their extensive range of surgical products. Utilizing strong symbolism complemented by striking use of primary colours, the creation of eight distinct Ethicon categories was supported with a multimedia launch, highly-distinctive branded clinical sales materials and a campaign to medical specialists.