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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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9November Group awarded the local advertising account for International P&O Cruise liners
P&O Cruises the most prestigious European passenger liners will re-enter the South African Market. Brian Scott will act as producer for the adaptation of all local versions of the international television advertisements. The existing media relationship between the local agents of P&O Cruises and MEC will remain as is.
