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Mediamark, Alive Advertising forms alliance

Mediamark and digital out-of-home advertising company Alive Advertising have formed a partnership.

The partnership adds an out-of-home advertising component to Mediamark's offering to brands and agencies and enables Alive Advertising to extend its sales reach into new markets.

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Pernod Ricard bets on Africa with Jumia investment

#BehindtheSelfie with... Tasmin Kingma

By Leigh Andrews

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Mediamark, Alive Advertising forms alliance

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