Cadbury Lunch Bars Tempt Taxi Commuters

Cadbury has branded the back and sides of ComutaNet taxis to titillate the taste buds of hungry consumers. Booking the vehicles for seven months, the Lunch Bar brand message will reach consumers throughout Gauteng.

Says Brian Lindquist, National Sales and marketing Director, ComutaNet, "This campaign is a great example of how two companies in the Primedia stable can deliver effective and synergistic communications for clients. In this instance ComutaNet worked alongside Primedia Outdoor, to tailor make an outdoor solution for Lunch Bar comprising taxis and billboards."