SAB's Brutal Fruit signs Primall Media for new flavour campaign

SAB spirit cooler brand Brutal Fruit has appointed Primedia Unlimited subsidiary Primall Media to promote its new flavour to ladies in close proximity to point of purchase. The new Berryluscious campaign has gone public in Cape Town and Pretoria and will continue to dominate mall advertising packages at the V&A Waterfront and Brooklyn Mall until January 2010.