Ster Kinekor Entertainment appoints Craving Novity as PR Agency

Independent public relations agency, Craving Novity, has been awarded the Ster Kinekor Entertainment PR account handling all profile, product and brand PR for Playstation hardware and software as well as Independent DVD titles. Craving Novity will be responsible for generating awareness across traditional media platforms as well as breaking new barriers through creative, tactical, engaging PR executions.