Proximity#ttp wins Hollard and Imperial Car Rental/Europcar

proximity#ttp has recently been chosen by Imperial Car Rental/Europcar to manage the 1 to 1 components of the merger of the two car rental brands. Our focus on changing behaviours and extensive experience in direct marketing initiatives that get results, cemented the win.

In addition, proximity#ttp has generated a fresh spin on the age-old idea of motor cover for Hollard, one of South African's largest insurers. The lead generation campaign, through which Hollard launched its latest offering - Motor Mechanical Aid, took place at a number of activation sites in and around Gauteng.