Ritual Gym appoints Tribeca Public Relations

To help increase membership for its first High-Intensity Interval Training (HIIT) gym in South Africa, Ritual Gym has appointed Tribeca Public Relations to secure publicity in South Africa's top-tier health, fitness, and lifestyle publications.

Tribeca worked closely with Ritual Gym for the launch of its Illovo gym venue and welcomed a number of media to the evening launch.

The Ritual Gym concept allows South Africans to fit a 30-minute workout into their busy schedules.