Scharrer Advertising launches new campaign for BSG (Africa)

Scharrer Advertising has launched a new campaign for BSG (Africa) - Business Systems Group.

BSG are an innovative company specialising in business technology solutions to support the individual needs of businesses - large and small. They are not aligned to any software vendors or associated technology products, and so can be relied upon to be always objective in their recommendations.

Their marketing strategy is underpinned by the concept The Difference, and the various ways in which this business solutions company differs from other offerings in the market.

The creative idea centres around a number of human aspects, illustrated in simple computer binery and network images reversed out against black, to set the campaign apart from IT business and consulting advertising.