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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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MSCSports to manage sports sponsorship portfolio for Toyota
MSCSports has been appointed to manage Toyota's sports sponsorship portfolio. MSCSports will be tasked with managing the sports activation for Toyota, which is team sponsor and stadium naming rights sponsor of the Cheetahs, vehicle supplier of Kaizer Chiefs, and title sponsor of the Warrior Race
