Absa appoint Exp Sponsorship to handle event and sponsorship portfolio

Absa has officially confirmed the appointment of 50,01% black owned company, Exp Sponsorship, as the lead agency for Absa's multi-million rand sponsorship and event portfolio.

The signing of the 3-year contract took place at Exp's offices in Fourways, where General Manager Absa Group Marketing and Communication, Anisa du Plessis signed on behalf of Absa and MD of Exp Sponsorship, Justin Sampson, signed on behalf the agency.

Exp Sponsorship has been appointed to manage Absa's sponsorship and events portfolio which includes soccer, new rugby properties, the Absa Relay, arts and culture including KKNK, the Absa L'Atelier Art competition as well as all internal staff events.