King Pie embraces Mobile Marketing

King Pie Holdings is South Africa's newest mobile marketer after independent third party research revealed that Mira Networks' WebSMS smart messaging solution was most suited to the franchise's internal communication needs.

Research commissioned by King Pie found that Mira Network's WebSMS smart messaging solution was flexible and avoided the "spray and pray" approach of most bulk SMS applications by enabling effective segmentation of a mobile database.

WebSMS enables King Pie Holdings to communicate with all 280 of its franchises as well as almost 1 000 counter staff.

Smart bulk messaging applications offer a compelling and cost effective solution for SME's wishing to reach an audience of almost 25 million cellular users through mobile applications like SMS.

WebSMS is available as a white-labeled desktop application with the ability to transmit targeted bulk SMS messages to customers of all three networks at prices lower than commercial SMS rates.

White labeling refers to a service or application branded in the name of an organization and provided anonymously for the clients of that organization by a third party.

Features of WebSMS include the ability to target specific customers with personalized information relevant to their interests and even to communicate internally with employees according to their skills, function or job title. This immediately limits customer irritation at receiving text messages of no importance to them.