Private Property makes PR investment

South Africa's busiest property website and commission-free real estate service has appointed 3D Global Communications as its strategic PR supplier. 3D Global will be responsible for managing the company's public and media relations.

The account took effect as of the first of August and aims to raise awareness of the Private Property brand among consumers and enhance the reputation of the company among clients, while educating target audiences on various issues in the real estate process.

Private Property Listings boasts 116 821 current registered buyers who are updated instantaneously, as new properties are listed that match their profile. The site also guarantees that all properties are kept up to date by ensuring that sellers update their listing. The company has developed a world-first central administration and management system, providing full support to buyers and sellers throughout the home-buying process, without taking a hefty commission.