Tile Africa bonds with King James Johannesburg

Tile Africa has awarded its entire through-the-line business including advertising, promotions, corporate ID and signage to King James Johannesburg. The business was awarded after a full strategic and creative pitch.

Johann Smidt Jnr, Marketing Director of Norcros SA, said the decision to appoint a new agency was part of the regeneration of Tile Africa, which has been brought about by Norcros SA (Pty) Ltd's recent purchase of the company.