VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
Pernod Ricard's initial washroom campaign proved so successful in driving on-consumption sales that the large international spirits producer has committed to a further one year advertising agreement with Primedia Unlimited subsidiary TLC, with Pernod Double Gold Medal Olmeca Tequila, now signed up to enjoy the lime light.