VWV Group puts the "Big" into Mac for World Children's Day celebration

VWV Group, has once again been appointed by McDonald's South Africa to conceptualise and implement its annual World Children's Day celebration.

McDonald's worldwide expects over 100 countries to participate in the World Children's Day initiative, whereby McDonald's executives, local dignitaries, celebrities, and McDonald's customers rally together to raise funds for local children's charities.

McDonald's South Africa has chosen Cotlands as its charity of choice and will be raising funds at store level throughout the month of November. VWV has been appointed to manage the celebration at the Jo'burg Zoo on the 17th of November.