Starcom brings the cows home

Starcom has been awarded the media account for South Africa's Cow Parade, which is set to take to the local streets in mid 2004.

Since 1998 when the first Cow Parade was staged in Zurich, there have been 20 Cow Parades in Europe, Australia and the USA and now it's coming to South Africa under the auspices of the Children's Haematology and Oncology Clinic (CHOC). Grinaker Sponsorship will be seeking sponsorship from the corporate world whilst the Morgan Paull has been appointed as creative agency.

The teaser campaign launches in this month.