Mediacompete wins clairol brand

MediaCompete, one of the country's leading media agencies, has been appointed to handle the media placement of the Clairol range of products recently purchased by Procter and Gamble on a world wide basis.

Commented Paul Wilkins, MD of MediaCompete, "Contrary to popular belief, it is not inevitable that a world wide client always awards its business to its agency of record.

"Service and cost savings play a huge part in our offering to this client and we were awarded this new business by P&G because of the significant improvements we have made to their media expenditure 'bottom line' over the years. It is a real feather in our caps that we have won Clairol."