Gendel wins First Africa account in 4-way pitch

Gendel Advertising and Gendel Interactive have been appointed by First Africa after a credentials presentation and a subsequent presentation on strategy and creativity.

First Africa was recently ranked the top BEE M & A firm in the latest Ernst & Young Mergers and Acquisitions Ranking, and was ranked first by market share in sub-Saharan Africa, with R10.6 billion in deals in the past 12 months.

Gendel were appointed to handle the design and transition of the company's new corporate identity, the development of the marketing and communications strategy and the production of the company's web site.