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Wilene van Greunen
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Parmalat appoints BBDO Cape Town
Parmalat has appointed BBDO Cape Town to provide fresh thinking on their new products.
BBDO Cape Town will join Ogilvy Cape as a roster agency on the Parmalat business with the focus on new product launches.
Parmalat SA - which positions itself as the fresh thinking dairy and juice brand in South Africa - is one of the fastest growing food FMCG brands in South Africa.
