Never has the emphasis on customer centricity been more rampant than it is in the era of the connected customer who, thanks to technology, has become more powerful and vocal than ever before, marking only the beginning of an era where failure to listen equals a rapid demise of your brand...
Sugeshni Subroyen 12 Feb 2019
The shopping centre ecosystem is facing an apocalypse. Why? Because shops are middlemen and the internet is killing middlemen...
Alan Knott-Craig 11 Feb 2019
Coca-Cola dividing their products into three categories - leaders, challengers and explorers - is a good way of defining the future of any brand...
Jainita Khatri 5 Feb 2019
Technology and changing customer demographics have set a new stage for retail. Success today is defined by the ability to keep up, or get out in front of, trends that are driving consumer purchases...
Leo Van De Polder 30 Jan 2019
IRI's Marylee Townshend predicts 7 trends that will influence the future of FMCG...
Marylee Townshend 29 Jan 2019
When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things social marketing trend-related over coffee at the end of 2018, I jumped at the chance. This is the first of three overviews of our talking points...
Leigh Andrews 15 Jan 2019
Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...
Ailsa Wingfield 14 Jan 2019
Acceleration of digitisation raises the bar for companies to innovate - or be left behind...
Hans Zachar 12 Nov 2018
Despite retailers widening their repertoire, baskets are shrinking as tough times for shoppers dictate more planning and less impulse shopping...
Danette Breitenbach 8 Nov 2018
We're in living in an omnichannel world. We use a number of different paths to get to the products, info and services that we want. Search has become intuitive...
Lauren Hartzenberg 6 Nov 2018
A comprehensive B2B Recruitment Focus from December 2018 to February 2019 will ensure that Bizcommunity is the go-to destination for all the B2B news you'll need to plan your HR and recruitment strategies in 2019...
Bizcommunity.com 23 Oct 2018
In this video, Nyiko Chauke of Marketing Fridays interviews Khumo Theko of I See Africa about her role as a trends specialist and some insights into the African consumer...
12 Oct 2018
Despite the challenges presented by changing consumer habits, sugar taxation and increasing public pressure for healthier beverage options on the shelf, the soft drinks industry remains extremely optimistic...
19 Sep 2018
Nike stirred up controversy on Monday when it unveiled its 'Just Do It: 30th anniversary' advertising campaign. It featured a variety of superstar American athletes including the polarising quarterback Colin Kaepernick...
Keith Rathbone 6 Sep 2018