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Hyprop appoints Primedia Malls and The Media Factory as digital media co-sales partners

Primedia Out-of-Home Hyprop appoints Primedia Malls and The Media Factory as digital media co-sales partners

10 hours

According to Sociallyin CEO Keith Kakadia, the next phase of digital retail rewards efficiency, conversion, and retention—not spray-and-pray advertising or unchecked scale (Image source: © 123rf )

2026: The year e-commerce gets ruthlessKeith Kakadia

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Identity and heritage drive A-beauty’s $44bn rise in MEA region

12 Dec 2025

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TikTok unites with Nivea and inDrive for 2025 sub-Saharan Awards

1 Dec 2025

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Akhoma Qengqe, general manager of KFC Africa, with the Minister in the Presidency for Women, Youth and Persons with Disabilities and Minister of Social Development, Sindisiwe Chikunga. Image supplied.

KFC Africa Doing finger-licking good: KFC Africa serves up its first-ever impact report

15 Jul 2026

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Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

5 Nov 2025

Fanta partners with horror icons for Halloween campaign

Fanta partners with horror icons for Halloween campaign

29 Aug 2025

Kionna Moodley is the shopper marketing lead for PepsiCo. Source: Supplied.

#WomensMonth: Kionna Moodley's shopper marketing vision for PepsiCo in Africa

Karabo Ledwaba 11 Aug 2025

The limited edition ice-cream launched in the UK.

Minecraft-themed ice cream by Wall’s hits UK supermarkets

1 Aug 2025

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Publicis unseats WPP on Mars’ $1.7bn media account

11 Jun 2025

Source: © 123rf A recent study by Public Desire ranked the most 'online shopping addicted' countries

Top 10 countries most addicted to online shopping | China tops the list, UK and US follow closely

10 Feb 2025

Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

22 Nov 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

China's national spirit, Moutai, the world's most valuable spirits brand

1 Aug 2024

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Adidas' brand sentiment plummets after dropping Bella Hadid

Danette Breitenbach 29 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Adidas' Olympics retro campaign steps into controversy

Danette Breitenbach 23 Jul 2024

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Newcastle United and Adidas forge multi-year partnership

6 Sep 2023

Big senior leadership shakeup at Nike

26 May 2023

Source: Supplied

Puma inks exclusive multi-year licensing deal with Formula 1

8 May 2023

Vincent Viviers, omnichannel retail executive at Pick n Pay, at Ecom Africa. Source: Lauren Hartzenberg

#EcomAfrica: 5 need-to-know trends shaping the future of e-commerce

Lauren Hartzenberg 21 Apr 2023

Alice Aedy, Andrew Burgess, Jade Roche and Luke Jaque-Rodney. Source: Supplied

New Puma project gives young changemakers a seat at the sustainability table

20 Apr 2023

Hardy McQueen, founder and CEO, Nice Beverage Company. Source: Supplied

#StartupStory: Hardy McQueen on building a Black-owned beverage business and doing things differently

Lauren Hartzenberg 20 Apr 2023

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Easter eggs: Their evolution from chicken to chocolate

Serin Quinn 6 Apr 2023

Source: Supplied

Pepsi overhauls logo and visual identity after 14 years

30 Mar 2023

Source: ©tanialerro -

Delivering distinctive experiences imperative for FMCG brand growth

24 Mar 2023

Source: Supplied

Kellogg names global snack business Kellanova ahead of company split

16 Mar 2023

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R40bn Heineken-Distell merger gets the green light

10 Mar 2023

Source: ©kwangmoo -

#BizTrends: 6 global retail trends making their mark in FMCG

Lauren Hartzenberg 10 Feb 2023

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