The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...
3 days ago
The new Brand Love Story 2020 report by Talkwalker demonstrates why love is critical for survival during economic downturns to help marketers reposition themselves for the new normal...
19 Jun 2020
The CMO Council has picked notable brand stand-outs experiencing an upturn in the global downturn...
15 Jun 2020
The organisers of Cannes Lions 2020 have announced the first speakers and sessions at the Festival...
20 Feb 2020
Amazon makes history as the first brand in Brand Finance Global 500 ranking to exceed $200bn value mark and retains title of world's most valuable brand for the third consecutive year...
22 Jan 2020
Warc has revealed that 84% of respondents to Warc's Marketers Toolkit survey said conscious consumerism and sustainability would have a significant or some impact on marketing strategies in 2020...
20 Jan 2020
There have been many self-inflicted brand reputation hits in 2019. The CMO Council has selected a few notable names experiencing hard knocks and has also listed what made them punching bags for media, regulatory, customer and market detraction...
7 Jan 2020
The 2019 Epica Awards winners have been announced with South Africa's VMLY&R's "Don't Tell Me What To Do" campaign for Edgars winning Silver in the Branded Content - Music Video category...
22 Nov 2019
Three days of Epica jury proceedings in Amsterdam have come to an end...
21 Nov 2019
The winners of the annual Pentawards, a prestigious packaging design competition, were recognised at a gala ceremony held on 12 September in London. Microsoft scooped the top Diamond prize...
16 Sep 2019
Fepe International is rebranding as the World Out of Home Organization...
2 May 2019
SINGAPORE: The hotly anticipated Spikes Asia Awards Ceremony has taken place at the Grand Theatre, Marina Bay Sands. Over 1,000 delegates attended to be the first to hear this year's winners and celebrate the best of creativity in communications from across Asia Pacific.
19 Sep 2013