On an individual and organisational level, ethics and reputation are of the utmost importance and form part of storytelling and shaping a realistic narrative...
TEHRAN, IRAN: First comes a full stomach, and then ethics? The role and responsibility of public relations in social engineering. What exactly are correct attitudes and behaviour? Who decides? Is this a question of ethics or morals? Ethics which has to do with what's right for society as a whole, or morality which has to do with individual choice? Therein lies the global public relations dilemma, both as a practice and as a practitioner.
Richard Linning 31 Mar 2011