trendwatching.com

Newism: why, now more than ever, consumers lust after the new

[Henry Mason, Issued by trendwatching.com] The 'new' has never been hotter. For consumers who've grown accustomed to demanding (and increasingly getting) the best of the best, the very notion of the 'new' has become a positive one. 4 Jul 2012 11:27

Reminder: Sixth Thought Leadership Digibate today

The sixth Thought Leadership Digibate - hosted by Aegis Media and Bizcommunity.com - is set to discuss and debate whether or not social media should be the pillar of the marketing mix. 29 Jun 2012 05:06

The role of email marketing in the multi-channel evolution: Part 1

[Wikus Engelbrecht] Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more likely to pay attention to your message and respond to your calls-to-action. 21 Jun 2012 14:31

Sixth Thought Leadership Digibate on social media as the first pillar of a marketing strategy

Aegis Media, in conjunction with Bizcommunity.com, will be hosting the sixth Thought Leadership Digibate that will debate and discuss whether or not social media should be the first pillar of a marketing strategy. The event will be held on 29 June 2012 at Protea Hotel Fire & Ice! Melrose Arch and will stream live on www.bizradio.co.za from 9.30am to 11am. 13 Jun 2012 05:58

trendwatching.com

trendwatching.com 2012 Consumer Trend Seminar coming to Johannesburg in August

[Issued by trendwatching.com] Each month, the researchers from trendwatching.com highlight a new consumer trend that impacts businesses and lifestyles around the globe. Now, they are taking their show on the road, travelling 13 cities to present its 2012 Consumer Trend Seminar. 12 Jun 2012 09:42

DISCOP Africa announces intl initiative

Basic Lead, organisers of the annual DISCOP Africa which focuses on the film and television content market, has announced that they will subsidize the attendance of up to 100 international content buyers at the event. Acquisitions executives who are interested in the increasing range of quality content and formats created in Africa will be targeted. 4 Jun 2012 12:28

CNBC Africa celebrates five years of broadcasting

CNBC Africa, the pan-African financial and business channel, will celebrate five years of continental business broadcasting across Africa on 1 June 2012. 16 May 2012 11:42

[Thought Leadership Digibates] 05: Marketing, media trends

The focus of the online media marketing sector discussion at the fifth Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com in Johannesburg, centred around the 2012 Biz Trends Report which was released earlier this year. 11 May 2012 15:21

Panellists announced for Thought Leadership Digibate on trends

At the fifth Thought Leadership Digibate this Friday, 4 May 2012, hosted by Aegis Media and BizCommunity, some of the country's leading experts in the media and marketing sector will discuss and debate topics in five key areas that featured in Bizcommunity.com's recent 2012 Biz Trends Report. 26 Apr 2012 13:31

Fifth Thought Leadership Digibate on marketing, media trends to be in Joburg

Following the recent publication of the 2012 Biz Trends Report, sponsored by Aegis Media, some of the key trend topics will be brought alive at the fifth Thought Leadership Digibate on Friday, 4 May 2012. Hosted by Aegis Media in conjunction with Bizcommunity.com, for the first time this monthly debate will be held in Johannesburg and broadcast live via mobile or pc audio-streaming, 9.15am-11am. 25 Apr 2012 10:00

AdReview conference features Ann Mack

The 2012 AdReview Conference on 17 May will feature Ann Mack, a global expert on trends covering "Ten things to watch for in 2012." She is JWT's director of trend spotting in New York and she can tick off more than 100 worldwide trends that signal the way our lives are changing, including the one trend that's behind the obsession with social media. She calls it FOMO - the "fear of missing out". 3 Apr 2012 11:06

Emoticons 'r' us

[Matt Rose] Considering the amount of texting we do today, emoticons have 'exploded' and, whether used in Skype, BBM, SMS or WhatsApp, they have become a distinct style of expression and form a vital part of casual/digital vernacular punctuation. But what are the implications of these obscure little visages for marketers? 29 Mar 2012 14:04

Facilitate a movement: the shift from mass marketing

[Mongezi Mtati] To date, there are two brands in particular, Absolut and Nike, which have hit the ground running when it comes to going beyond a social media presence and influencer engagement, making it difficult for challenger brands to catch up and maintain the pace. A third brand, Carling Black Label, did phenomenally last year by focusing less on social media and more on influencers [video]. 20 Mar 2012 11:55

The web of IP

[Nishan Singh] In light of the online shopping trend, intellectual property proprietors face new challenges with the enforcement of their rights against new forms of unauthorised use across millions of websites, in multiple languages and domains. Enforcement of rights is costly and difficult in the online environment, so companies are advised to implement methods of proactively deterring infringement before it occurs. 13 Mar 2012 14:05