The Thought Leadership Digibates is a series of monthly industry digital debates, organised by Aegis Media,
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Sixth Thought Leadership Digibate on social media as the first pillar of a marketing strategy

Aegis Media, in conjunction with, will be hosting the sixth Thought Leadership Digibate that will debate and discuss whether or not social media should be the first pillar of a marketing strategy. The event will be held on 29 June 2012 at Protea Hotel Fire & Ice! Melrose Arch and will stream live on from 9.30am to 11am.
The free flowing discussion, moderated by Dawn Rowlands, CEO, Aegis Media Sub Saharan Africa, will look to cover the following topics:
  • Social media ROI - what is effective, how do you measure?
  • Picking social platforms - how do you go about finding what platforms to use?
  • Earned media versus Owned media - which is which?
  • In-house versus Outsource social media - pro's, con's and things to look out for
  • The role of content in social media - what is it, why do it?
  • What other mediums does social play well with?
  • What is a realistic benchmark to set ?

Panelists include:

The Thought Leadership Digibates are held monthly with the aim to discuss, debate and share insights and trends within the media marketing sector. The podcasts will be available for download after the event.

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Listen live via - mobile or pc - or listen to the podcasts here on Bizcommunity after the debate. BizRadio is the creation of Ingrid von Stein, Grant Jansen, Chris Kolbe and Colin Jones, who together bring combined skills and expertise from the worlds of traditional radio, media, strategic communications and entrepreneurship. [Note: BizRadio is an independent company and is not connected with Bizcommunity in any way.]

Listen every month

The Thought Leader Digibates are held monthly and include a panel of leading media-marketing experts who will discuss, debate and share their knowledge - gleaned over years of experience - with a wider audience. The official Twitter hashtag is #aegisTL.

For more:

Bob Lewis
Marketing's "first pillar" can ,only be the consumer. As the greatest business guru of all, Peter Drucker, wrote in his still acclaimed Effective Executive," the fundamental purpose of any business is to create a customer." Everything else, including digital toys comes after.
Posted on 13 Jun 2012 19:08