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Marcus Sorour

General manager, Waggener Edstrom South Africa
Location:Johannesburg, South Africa
[2012 trends] Thoughts to challenge SA's communications industry

With social media and connectivity transforming communications, clients are asking for dedicated, proactive and tech-savvy teams who can provide content and counsel which talks beyond 'the product' and positions them as industry leaders. Lower marketing budgets and higher client expectations means agencies need to continually develop and deliver more to address the challenges faced by the communications industry in 2012.

By Marcus Sorour 27 Jan 2012 14:16