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Ingrid von Stein

Director of Possibilities at Indigo Zebra Communications
Location:Cape Town, South Africa

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Ingrid Von Stein is Director of Possibilities at Indigo Zebra Communications
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[Thought Leadership Digibate] 10: Can Africa lead the creative revolution globally?

The tenth Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com focused on perspectives into the African consumer market. If you missed the Digibate, download or listen to the podcast which is now available.

By Ingrid von Stein 26 Apr 2013 05:04

[Thought Leadership Digibate] 09: Digital, mobile research in Africa

The ninth Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com in Cape Town, focused on the relevance of digital and mobile research in Africa. If you missed the Digibate, download or listen to the podcast which is now available.

By Ingrid von Stein 6 Dec 2012 10:10

Summer springs new opportunities for OOH

It is with awe and amazement that I meet summer every year, and in my heart there is always a kind of reverence for the magnificence of nature's own marketing team. For two thirds of every year the West Coast region and Namaqualand remains under the radar, just long enough for the world to nearly forget it exists. Then Nature's professional marketing teams take the lead and the whole world stops to notice.

By Ingrid von Stein 1 Nov 2012 10:21

Conversation capital shows great return on investment

We all want people to talk about us - in a good way, of course. We all want people to say how great we are. We all get upset if we hear that someone has said something negative about us. Yes, we are all beings that operate from a place of ego. Just step back for a moment and evaluate. Why do we want people to talk about us? We want this because we then feel that we are noticed. But the question is - do you want to be noticed or do you want people to interact with you?

By Ingrid von Stein 11 Oct 2012 08:47

[2012 trends] Who you are shouts too loud!

2012 started with an announcement that, for the first time, digital music sales topped physical CD sales. Therein is the undeniable fact and confirmed trend for 2012 in communications: digital is officially the leading arm of the communications platform.

By Ingrid von Stein 26 Jan 2012 11:08