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Lana Hindmarch has 12 years' experience in the marketing industry, with specialities in video marketing, visual communication, presentation development, inbound marketing and public relations.

She is currently the MD of HolyCow (www.holycow.co.za), a video and content creation agency that has for the past 10 years helped SA's top brands sell, inspire and educate. Lana has held this position since 2008. E-mail her on .
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Video drives new business success

Writers have long been using the 'show, don't tell' principle to absorb their readers and recently businesses began doing the same with video.

By Lana Hindmarch 13 May 2014 09:21

[2012 trends] Getting found in 2012

In 2012, businesses will take a more aggressive approach to transforming their marketing efforts and reducing their cost per lead, by focusing more on permission-based, inbound marketing programmes that allow customers to find them.

By Lana Hindmarch 27 Jan 2012 13:01

Inbound marketing - the inside story

Above-the-line and below-the-line, online and offline, the debate continues and the pursuit of integration lingers in agencies and in marketing departments. To complicate things further, recently there's a new debate added to the mix - outbound or inbound?

By Lana Hindmarch 23 Aug 2011 12:02

[2011 trends] Exciting times in the visual communications industry

With the power of visual communication becoming increasingly acknowledged, its scope is getting broader every day. Here are the 11 trends that I believe will have the most significant impact on industry in 2011.

By Lana Hindmarch 24 Jan 2011 14:34

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