|Institution||:||School of Business Leadership|
|Location||:||Pretoria, South Africa|
Ask yourself what the purpose of the Olympic Games, the World Cup, the English Premier League is. Why do players get paid so much money to play a game? Games are for fun, for exercise, for the sport, aren't they...
Walter Pike 22 Jul 2016
There is no such thing as bad publicity. That's what people defending bad publicity always say. But it's not true the only publicity that bad publicity is better than is no publicity, good publicity beats it hands down...
Walter Pike 28 Jun 2016
On 3 January this year, prolific Twitter user Chris Hart went quiet. From May 2009 until then he had tweeted nearly 33,000 times. If he had been writing books instead, he would have written 2,566 pages...
Walter Pike 23 Feb 2016
Walter Pike 27 Jan 2015
Zelda la Grange must have thought she was Superwoman when she changed her Twitter profile name to Zelda van Riebeeck and started sounding off...
Walter Pike 20 Jan 2015
An allegedly mentally deranged man walked into a Lindt store in downtown Sydney on Monday 15 December, and took the patrons hostage. The man happened to be Muslim...
Walter Pike 17 Dec 2014
Although he's spent many years in advertising, Walter Pike doesn't attend ad industry events as frequently as he did before. Here he shares insights from the NAB bites event earlier this year...
Walter Pike 15 Dec 2014
All election campaign managers know the importance of targeting the swing voters. The theory is that in any campaign, there's a group of voters who will support one political party or another no matter what...
Walter Pike 10 Dec 2014
Quite honestly I am not going to go down the road of criticising FNB for getting involved in either politics or religion with its "You Can Help" campaign. Although on that subject I have to point out that as a global megatrend there is a strong argument that says that corporates need to involve themselves with social issues. Ask Starbucks what it feels to be on the receiving end of not doing so.
Walter Pike 1 Feb 2013
General Motors (GM), the third biggest advertising spender in the US, has announced that it would no longer be allocating any budget to Facebook advertising because paid ads on the site have little impact on consumers' car purchases, according to a GM official. This news has had the web buzzing with wildly differing views. Here's my take.
Walter Pike 16 May 2012
I have a slide in my deck which I often pull out when I want to talk about how advertising has lost much of its power. It's a research-based index of the trustworthiness of various professions. There is no surprise that, at the bottom of list, taking pride of place as the least trustworthy of all professions are politicians. Second from the bottom are advertising specialists...
Walter Pike 28 Feb 2012
I was speaking at an event on Thursday afternoon, 23 February 2012, about the changing media landscape and the inability of companies to control the conversation, the need to listen and understand the discussion and what is happening in the community, and rather the need to facilitate the discussion. Afterwards, I checked my Twitter stream - and saw the start of the Standard Bank/FNB firestorm. It was almost as if they had done it to help me make my point.
Walter Pike 24 Feb 2012
In 2012, things will stay the same. Everyone still believes that marketing has not changed and that social is a channel. Yes they are starting to understand how important channel is but they have not and will not grasp just how much.
Walter Pike 20 Jan 2012