With the vast number of platforms that have popped up since the 90's - from MySpace to Friendfinder, to Facebook, Twitter and most recently Pinterest - many would assume that social media is a given in the marketing mix. Yet many companies see it as a supporting tool that works in isolation and is a "may have" and not a "must have". Others however are comfortable with social media being fully integrated in their marketing strategies and are now focusing on using it as a customer service tool to glean feedback and create two way conversation streams between both parties.
The Thought Leadership Digibate, to be broadcast via live streaming on www.bizradio.co.za
, will be held between 9:30am and 11am today, Friday 29 June 2012. It will aim at providing conversation and clarity on the journey that social media has taken to become a much important element in the marketing mix, and where it goes from now on in terms of being integrated into other business functions.
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The Thought Leader Digibates are held monthly and include a panel of leading media-marketing experts who will discuss, debate and share their knowledge - gleaned over years of experience - with a wider audience. The official Twitter hashtag is #aegisTL