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Stacey Rumble is a reputation analyst at BrandsEye (www.brandseye.com, @brandseye), a market-leading ORM company based in Cape Town and Johannesburg, with clients in 89 countries. With qualifications in international relations, marketing and neuro-linguistic programming, she approaches the world with just the right mix of process, ingenuity and strategy. Stacey is passionate about the capacity of digital space for political and socio-economic change. Email ; tel +27 (0)21 467 5960; follow @staceyrumble.
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[2012 trends] An amateur audience

In the last few years we've seen an increase in online consumer conversation as more and more South Africans gain access to the Internet, mostly via mobile. While this increase has been on the cards for some time, this year we're seeing proof of a much larger local online community. 2012 will be the year that industries better grasp how to reach us all.

By Stacey Rumble 25 Jan 2012 13:48

Unintentional brand ambassadors: Mark Esterhuysen

Last month Mark Esterhuysen, a night-shift radio presenter for Talk Radio 702, voiced a particularly impassioned and political rant on-air. Strong language and poor choice of opinion (relative to the brand) resulted in his being fired, which cost the company a significant amount of negative publicity. What social insights may be gleaned from this brand's online conversation?

By Stacey Rumble 20 Oct 2011 13:20

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