[Stacey Rumble] In the last few years we've seen an increase in online consumer conversation as more and more South Africans gain access to the Internet, mostly via mobile. While this increase has been on the cards for some time, this year we're seeing proof of a much larger local online community. 2012 will be the year that industries better grasp how to reach us all.
[Stacey Rumble] Last month Mark Esterhuysen, a night-shift radio presenter for Talk Radio 702, voiced a particularly impassioned and political rant on-air. Strong language and poor choice of opinion (relative to the brand) resulted in his being fired, which cost the company a significant amount of negative publicity. What social insights may be gleaned from this brand's online conversation?
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