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Tanya Schreuder & Richard Procter

Tanya Schreuder & Richard Procter

Joint MDs at Vizeum South Africa
Location:South Africa

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In 2007, business partners Tanya Schreuder and Richard Procter joined the Aegis Media (www.aegismedia.co.za) network to bring global strategic media-planning and -buying Vizeum brand (www.vizeum.com) to South Africa. These days the agency bills just under R800 million and partners blue-chip clients such as Cell C, Santam, BMW, MWeb and Coronation. Tel +27 (0)21 526 6353 or +27 (0)11 513 3575; email or .
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[2012 trends] Convergence, content key themes for media, advertising
[2012 trends] Convergence, content key themes for media, advertising

Consumers hold the upper hand in how we advertise: they are the ones who are more empowered, are demanding more and are less loyal. The challenge is to get to know your consumer! 2012 will see various trends being built upon where there is a convergence of media platforms, a need to share information in real time and a demand for cross-platform content and messaging that can simultaneously reach numerous audiences.

By Tanya Schreuder & Richard Procter 25 Jan 2012 14:48

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