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Cathryn Treasure is the GM for HIP2B2 (www.hip2b2.com). A former UCT BSc graduate and an A-aggregate student, she also spent several years as head of marketing and communications for the SA office of the World Wide Fund for Nature, before taking on the equivalent role for WWF's South Pacific Program based in Fiji. Contact Cathryn on tel +27 (0)21 461 9322, email and follow @CathrynTreasure on Twitter.
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[2012 trends] Back to school for marketers on teen basics

It's back to basics for marketers on teen marketing - between all the talk about millennials and the born-digital, marketers have been swept up in a wave that makes it easy to forget the fundamentals. Here are several that marketers need to keep in mind when talking with today's teens (age range 11-19), regardless of what channel you choose to use.

By Cathryn Treasure 25 Jan 2012 12:23