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Wikus Engelbrecht

Wikus Engelbrecht

Marketing writer & journalist at GraphicMail
Location:South Africa

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Wikus Engelbrecht is a marketing writer, journalist and media liaison at GraphicMail (www.graphicmail.co.za; @GraphicMail), an international email and mobile marketing service provider. Since 2003, his professional career in language and media has spanned the film, print advertising, magazine publishing, web development and online content industries. Contact Wikus at and follow @WKS_Engelbrecht on Twitter.
Wikus Engelbrecht
QR codes bring email, mobile coupons to life

Marketers today face a dizzying array of options designed to help capture audience attention and drive sales. While email marketing through newsletters and coupons remains one of the most popular and successful vehicles for driving both online and in-store sales, mobile technologies have quickly gained momentum as the go-to choice for reaching consumers who are increasingly dependent on their mobile devices for everything from socialising to banking and shopping. This piece was co-authored by Kara Gray from New Horizon Consulting.*

By Wikus Engelbrecht 31 Jul 2012 11:13

Wikus Engelbrecht
The role of email marketing in the multi-channel evolution: Part 4

In the third part of this four-article series I drilled deeper into best practices for mobile-email optimisation, since this is a critical aspect of message retention from desktop to the handheld environment and something that can't ignored if you're serious about having a proper multi-channel strategy.

By Wikus Engelbrecht 4 Jul 2012 11:06

Wikus Engelbrecht
The role of email marketing in the multi-channel evolution: Part 3

As part of my four-article series on the role of email marketing in the multi-channel evolution, I drill deeper into best practices for mobile-email optimisation, since this is a critical aspect of message consistency from the desktop to the handheld environment and something that can't ignored in a solid multi-channel strategy.

By Wikus Engelbrecht 27 Jun 2012 12:39

Wikus Engelbrecht
The role of email marketing in the multi-channel evolution: Part 2

In part 1 of this four-article series I discussed the emerging prevalence of mobile and social media channels - alongside the ubiquity of email - their use today and potential to fragment audiences if left unattended.

By Wikus Engelbrecht 25 Jun 2012 12:25

Wikus Engelbrecht
The role of email marketing in the multi-channel evolution: Part 1

Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more likely to pay attention to your message and respond to your calls-to-action.

By Wikus Engelbrecht 21 Jun 2012 14:31

Wikus Engelbrecht
10 tips on how to do email marketing right

Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment.

By Wikus Engelbrecht 18 Jun 2012 12:44

Wikus Engelbrecht
Digital marketers respond to Google+ 'Hangouts on Air' roll-out

Google recently began letting worldwide members of its social network broadcast live "Hangouts" sessions for anyone to watch - just like some performing artists and politicians have already been able to do.

By Wikus Engelbrecht 28 May 2012 12:14

Wikus Engelbrecht
Mobile privacy 2012: where in the world is your data?

With the move towards the small screen, consumers are becoming more aware of being tracked through mobile connectivity. The unique characteristics of the smartphone as a platform that's always on, connected and providing access to real-world information such as user location, habits, schedule and lifestyle are creating a number of privacy challenges.

By Wikus Engelbrecht 28 Mar 2012 11:28

Wikus Engelbrecht
Intergrating Pinterest into email marketing campaigns

Much to everyone's surprise, at the turn of 2012 the runaway-hit social networking site wasn't Twitter, LinkedIn or Google+. it was in fact Pinterest, the latest social media craze that seems to have captured everyone's attention.

By Wikus Engelbrecht 28 Feb 2012 17:10

Mobile in Africa: Insights from Research ICT
Mobile in Africa: Insights from Research ICT

There are many statistics, research documents and reports on the growth and opportunities in mobile communications and marketing on the African continent. While those papers look grand and promising, what is the status of mobile use and adaptation to new mobile technologies among actual users, both in rural and urban environments?

By Wikus Engelbrecht 20 Feb 2012 12:24

2012: Surviving the Email Marketing Apocalypse
2012: Surviving the Email Marketing Apocalypse

Mark my words. We have crossed the threshold - there are just about 11 months left until it all goes up in smoke.

By Wikus Engelbrecht 19 Jan 2012 11:01

Wikus Engelbrecht
GraphicMail mobile campaign case studies, effectiveness SMS/text messages with links to mobile sites

Email and mobile marketing service provider GraphicMail publishes new mobile campaign case studies as proof-of-concept of its innovative tools; SMS / Text messaging which pushes multimedia information via a link to a mobile site.

By Wikus Engelbrecht, Issued by GraphicMail 15 Nov 2011 09:47

Wikus Engelbrecht
GraphicMail rolls out new editor to enable on/off shopping experience for increased retail ROI

Email marketing service provider GraphicMail is providing clients the ability to meld their online and offline sales campaigns by using email newsletters as a platform for On-Off shopping experiences.

By Wikus Engelbrecht, Issued by GraphicMail 20 Sep 2011 09:53

Wikus Engelbrecht
Free email marketing account launched by GraphicMail

A lot of small businesses don't have the budget for email communications and consequently there is a steep learning curve for marketing starters wanting to wade into the industry. GraphicMail is now offering a free account to serve as a gateway into email marketing.

By Wikus Engelbrecht, Issued by GraphicMail 17 Aug 2011 10:00

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