Marketers today face a dizzying array of options designed to help capture audience attention and drive sales. While email marketing through newsletters and coupons remains one of the most popular and successful vehicles for driving both online and in-store sales, mobile technologies have quickly gained momentum as the go-to choice for reaching consumers who are increasingly dependent on their mobile devices for everything from socialising to banking and shopping. This piece was co-authored by Kara Gray from New Horizon Consulting.*
By Wikus Engelbrecht 31 Jul 2012 11:13
In the third part of this four-article series I drilled deeper into best practices for mobile-email optimisation, since this is a critical aspect of message retention from desktop to the handheld environment and something that can't ignored if you're serious about having a proper multi-channel strategy.
By Wikus Engelbrecht 4 Jul 2012 11:06
As part of my four-article series on the role of email marketing in the multi-channel evolution, I drill deeper into best practices for mobile-email optimisation, since this is a critical aspect of message consistency from the desktop to the handheld environment and something that can't ignored in a solid multi-channel strategy.
By Wikus Engelbrecht 27 Jun 2012 12:39
In part 1 of this four-article series I discussed the emerging prevalence of mobile and social media channels - alongside the ubiquity of email - their use today and potential to fragment audiences if left unattended.
By Wikus Engelbrecht 25 Jun 2012 12:25
Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more likely to pay attention to your message and respond to your calls-to-action.
By Wikus Engelbrecht 21 Jun 2012 14:31
Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment.
By Wikus Engelbrecht 18 Jun 2012 12:44
Google recently began letting worldwide members of its social network broadcast live "Hangouts" sessions for anyone to watch - just like some performing artists and politicians have already been able to do.
By Wikus Engelbrecht 28 May 2012 12:14
With the move towards the small screen, consumers are becoming more aware of being tracked through mobile connectivity. The unique characteristics of the smartphone as a platform that's always on, connected and providing access to real-world information such as user location, habits, schedule and lifestyle are creating a number of privacy challenges.
By Wikus Engelbrecht 28 Mar 2012 11:28
Much to everyone's surprise, at the turn of 2012 the runaway-hit social networking site wasn't Twitter, LinkedIn or Google+. it was in fact Pinterest, the latest social media craze that seems to have captured everyone's attention.
By Wikus Engelbrecht 28 Feb 2012 17:10
There are many statistics, research documents and reports on the growth and opportunities in mobile communications and marketing on the African continent. While those papers look grand and promising, what is the status of mobile use and adaptation to new mobile technologies among actual users, both in rural and urban environments?
By Wikus Engelbrecht 20 Feb 2012 12:24
Email and mobile marketing service provider GraphicMail publishes new mobile campaign case studies as proof-of-concept of its innovative tools; SMS / Text messaging which pushes multimedia information via a link to a mobile site.
By Wikus Engelbrecht, Issued by GraphicMail 15 Nov 2011 09:47
Email marketing service provider GraphicMail is providing clients the ability to meld their online and offline sales campaigns by using email newsletters as a platform for On-Off shopping experiences.
By Wikus Engelbrecht, Issued by GraphicMail 20 Sep 2011 09:53
A lot of small businesses don't have the budget for email communications and consequently there is a steep learning curve for marketing starters wanting to wade into the industry. GraphicMail is now offering a free account to serve as a gateway into email marketing.
By Wikus Engelbrecht, Issued by GraphicMail 17 Aug 2011 10:00