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Marketing & Media

Vanessa Clark

Vanessa Clark divides her time between heading up marketing at Mobiflock (www.mobiflock.com) and freelance copywriting and journalism at Twokats Communications (www.twokats.com). She was a London-based tech journalist in the last century. Contact her via email , skype van_clark, connect on Facebook and LinkedIn and follow @vanclark on Twitter.
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Unpicking viral marketing

[Vanessa Clark] Viral marketing: the holy grail of the marketing world, where your community does your marketing for you, typically by sharing, enhancing and endorsing your message. It's word of mouth marketing on steroids, thanks to the internet and social networking.

Posted 3 months ago | Like
Online marketing: What's next for the banner ad?

[Vanessa Clark] One thing is certain, nothing stays the same for long in the online world. So what's next for the online banner ad?

Posted 3 months ago | Like
Get the push vs pull marketing balance right

[Vanessa Clark] In Hugh Lofting's Doctor Doolittle books, the Pushmi-pullyu is a rare animal from Africa with two heads, half gazelle and half unicorn. When it tries to move, it gets pulled in two different directions. It wouldn't be surprising if many marketers feel like this at the moment, trying to navigate the rapidly changing digital marketing world, and getting the balance right between push and pull marketing.

Posted 3 months ago | Like
Africa sprints ahead with mobile banking

[Vanessa Clark] With all the right ingredients for a successful banking on-the-go eco-system to develop, Africa is the leading the way in mobile banking.

Posted 3 months ago | Like
[2012 trends] The way to customers' hearts is through their phones

[Vanessa Clark] Never before have people had such a love affair with a communications medium as they have with their mobile phones. Now, marketers aren't communicating with consumers via an impersonal one-way device; rather, they are communicating with them through a device people happily carry around 24/7. Here are my top 12 trends for the mobile world in 2012.

Posted 4 months ago | Like
How mobile marketing failed in 2011

[Vanessa Clark] Mobile marketing failures in 2011 were arguably less about campaigns going horribly wrong, and more about missed opportunity, too little integration of mobile into overall marketing tactics, and the need to be much more strategic about using mobile marketing.

Posted 4 months ago | Like
Is mobile marketing overhyped?

[Vanessa Clark] Mobile, schmobile. Mobile marketing's just another buzzword thrown around by your agency, marketing department or publications like this one. Rather than being the next evolution in marketing, it's just a distraction from getting the basics right, and another way for your agency to charge you more.

Posted 5 months ago | Like
[The ready-made feature III] Reincarnating your opinion piece

[Vanessa Clark] In this third and final part of my series on the opinion piece and its role in the PR mix, let's look at what do to if your piece is rejected, as well as how to maximise the impact of your content.

Posted 7 months ago | Like
[The ready-made feature II] How to successfully pitch opinion pieces

[Vanessa Clark] In part one of this three-part series, I defined what opinion pieces are and why they are such a vital PR tool. Now, in part two, I take a look at the mechanics of pulling together an op-ed and getting it placed.

Posted 7 months ago | Like
[The ready-made feature I] Opinion pieces make your client shine

[Vanessa Clark] In my opinion (sorry!), opinion pieces should always be an essential part of any PR campaign. But today, more than ever, with newsrooms under so much strain and more and more companies clamouring for your audience's finite attention span, they are an essential part of the mix. In a series of three articles, I take a look at some sure-fire ways to get your client or company's opinion piece placed.

Posted 7 months ago | Like

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