[Charl Thom] As you get to the wrong end of your thirties, people occasionally start asking you for advice. This probably has something to do with the grey stubble that starts making an appearance on your chin. But, whatever the reason, I've been approached with questions by a few friends, industry colleagues and people starting a new business or career path.
[Charl Thom] The past year will go down in history as a time of unexpected political regime change, social unrest and civil protest, from the bloody end to Muammar Gaddafi's 41-year rule in Libya to the Occupy Wall Street movement in New York that spread very quickly around the world. Such conditions make for interesting and exciting times, because they bring change. Lots of change.
[Charl Thom] It's that time of the year when the inboxes of HR departments and agency execs start overflowing with internship applications. Beginning your career with the right agency is arguably one of the most important decisions you'll make. As a starting point, consider culture, courage, vision and brand as a non-negotiable.
[Charl Thom] An agency needs partners with different skill sets and expertise to ensure its all-round commercial success, but it's worth being sure that the creative partner owns that meaningful share in your chosen agency. One that gives them real influence in the agency's creation and management , the clients the agency chooses to work with, the kind of work done for those clients, and the business imperatives that form the operation's foundation.
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