Launch Factory

Launch Factory new appointment

[Issued by Launch Factory] With a strong presence in seven African countries, Launch Factory's award-winning Branded Content Division is rapidly expanding and creating new opportunities for advertisers. 9 Apr 2013 10:47

Pierre Odendaal selected for African Cristal Festival jury

Pierre Odendaal, chief creative officer at McCann Johannesburg, South Africa, has been selected to adjudicate the African Cristal Festival. The event takes place from 11-14 April 2013 in Abidjan, Ivory Coast, and is the first ever Pan-African summit for communication and media. 4 Apr 2013 12:45

Get entries in now for Loeries

Loerie entries are now open, and those that get their work in by 15 April 2013; get 10% off their entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work. 4 Apr 2013 10:04

Eskimi fanclubs exceed one million fans

Eskimi, one of Nigeria's social networking platforms, launched new fanclub function in December 2012 and in just over three months it is reported that the brand has reached and exceeded the one million fan mark. 7 Mar 2013 12:05

Afropean advertising agency opens in Ghana

An advertising agency, run by entrepreneur and advertiser Emanuele Nenna, has announced the opening of Now Available Africa in Ghana. This new model of advertising agency is specially designed for the African market as the first step towards the creation of a pan-African network of agencies with an international outlook and strong local roots. 13 Feb 2013 10:17

[2013 trends] Africa's dynamic markets

[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak. 31 Jan 2013 13:20

[2013 trends] Out-of-the-box branding

[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year. 31 Jan 2013 12:33

[2013 trends] SA's youth trend-o-meter

[HDI Youth Marketeers Team] Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013. 31 Jan 2013 11:30

[2013 trends] Africa poised for a great future

[Nandkishor Buty] As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise. 30 Jan 2013 12:39

Right Stuff

Easy-Up Cost-Effective Gazebo

[Issued by Right Stuff] There's no need to compromise on quality when it comes to the Right Stuff range of gazebos. Their new Easy-Up Cost-Effective Gazebo continues this tradition of high quality outdoor branded products which offer not only superior design and finish, but also competitive pricing, not to mention the ease-of-use. 25 Jan 2013 09:41

Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013

NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector. 7 Jan 2013 06:22

Lagos hosts Social Media Week

February 2013 will mark the inaugural Social Media Week on the continent of Africa. Social Media Week Lagos brings together thought leaders, creatives, entrepreneurs and everyday citizens from Nigeria and throughout the continent and the diaspora - to explore how people and organisations are connecting to share new ideas and information. 11 Dec 2012 14:46

Primedia Nigeria wins award

For its contribution to the development of the out of home advertising category in Nigeria, Primedia Nigeria was awarded the Platinum Brand Award at the recent IMC Movers awards dinner. The accolade is a result of media owners judging their peers within their own industry. 28 Nov 2012 12:27

HKLM

West Africa HKLM case studies

[Issued by HKLM] From 2011 to 2012, HKLM has developed a brand platform and corporate identity for Kenna, created the visual language for all Glo's marketing and communication for their entry into the Ghanaian market, refreshed the First City Monument Bank's brand platform and corporate identity, and developed a brand platform and create a corporate identity for Aquila. 9 Nov 2012 11:38