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CategoriesPartnersSpecial sectionsLifestyleArchivesIn the news | Right Stuff Backpack Banner Right Stuff's new Backpack Banner is a unique product perfect for fun runs/walks, cycling events and outdoor promotions or to highlight your brand during pamphlet distribution. 11 May 2012 08:08Can you hear your brand? [Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08Loeries expand into Africa with new category A new category for the 2012 Loeries, 'Rest of Africa and the Middle East', will be officially launched on Thursday 19 April 2012 at 6pm at the Sierra Lounge, 2nd Floor, Yaya Centre, Argwings Khodek Road in Nairobi, Kenya. 5 Apr 2012 12:08Africa embraces consumer convergence According to the recent KPMG Consumers & Convergence Report, South African consumers and businesses are comparing favourably to the rest of the world when it comes to adopting new technologies and using social media. 29 Mar 2012 11:10Africa Magic rebrands [Gregory Gondwe: @Kalipochi] MultiChoice Malawi has announced the rebranding of Africa Magic channels on DStv that they signposted earlier this month. 26 Mar 2012 13:34MTN retains its No.1 Africa spot MTN has moved up to the 188th position in the world's most valuable brand rankings and maintained its position as Africa's only company in the Brand Finance Global 500 grading. 23 Mar 2012 13:47Lack lustre campaigns are bane of advertising[Raheem Akingbolu] The Nigerian advertising terrain is currently undergoing a serious setback as a result of unethical practices and poor creative works, which is making it difficult for ad copies from the market to compete on the global stage. 19 Mar 2012 13:07Get set for the .africa gold rush [Craig Wilson] Africa looks set to get its own generic top-level domain, .africa, in 2013 if the International Corporation for Assigned Names and Numbers (ICANN) gives the go-ahead, which looks likely. The creation of the new domain could set off a gold rush and create headaches for businesses wanting to protect their brands. 29 Feb 2012 09:48AFCON 2012: Samsung launch interactive, online events Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea. 31 Jan 2012 14:25Politicians' words can damage nation brand [Issa Sikiti da Silva: @sikitimedia] "Every time politicians open their mouths, whatever they say has the potential to market or de-campaign their countries," Zimbabwe deputy prime minister Arthur Mutambara said, speaking at the Brand Africa Summit on Thursday 29 September 2011, at the Sandton Convention Centre in Johannesburg. 29 Sep 2011 13:29Bizcommunity Bizcommunity launches new dedicated sectors, newsletters Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from last week Tuesday, 20 September 2011. 20 Sep 2011 15:45Brand Africa Forum to present first Brand Africa 100 awards Pan-African consumers can now vote for their most admired and valued brands in the inaugural Brand Africa 100 Awards, which coincides with the second annual Brand Africa Forum. The continent's most valued brands will be revealed at an awards ceremony on Thursday, 29 September 2011 at Sandton Convention Centre, Johannesburg, South Africa . 15 Sep 2011 14:25Social media conference targets African businesses [Walter Wafula] Ghana will this year host the Africa Brand Conference that is aimed at exposing African businesses to social media branding tactics to help them expand markets for their products and services. 9 Sep 2011 11:46Global experts convene in SA to discuss intellectual property, innovation South Africa and other developing countries are in hot debate about how best to grow their economies through innovation and the development of intellectual property. 7 Sep 2011 11:17 | Ad showcase |
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