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Episode 111: Stretch Experiential Marketing with Mike Silver

Date: 31 Oct 2014
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Episode 110: Consumer Marketing Insights 2015 eBook and more

Date: 23 Oct 2014
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Episode 108: Fred Robertson - Entrepreneur of the Year

Date: 10 Oct 2014
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Increased internet access set to boost consumer spend
Increased internet access set to boost consumer spend

A new PwC report, released yesterday, 18 September 2014, predicts that increased internet access will generate more consumer spend than any other media product or service in the next five...

19 Sep 2014 06:16

MetropolitanRepublic and MTN Uganda win at Digital Impact Awards Africa - MetropolitanRepublic
MetropolitanRepublic and MTN Uganda win at Digital Impact Awards Africa

MetropolitanRepublic and mobile telecommunications provider MTN Uganda took several awards at the inaugural Digital Impact Awards Africa, held in Kampala, Uganda, on Thursday, 21 August...

Issued by MetropolitanRepublic 26 Aug 2014 11:34

Free, targeted media in Kenya draws advertisers
Free, targeted media in Kenya draws advertisers

The absence of specialist media channels, and obstacles in direct marketing, have created challenges for advertisers keen to reach the country's aspiring consumer class...

By Bob Koigi 5 Aug 2014 12:20

Kenya to save Sh3bn annually through digital advertising
Kenya to save Sh3bn annually through digital advertising

Victoria Kioko, writing on CapitalFM, says that the Kenyan government aims to reduce advertising costs from Sh4bn per year to Sh1bn following the state directive on online advertising...

11 Jul 2014 07:33

ScanGroup to buy majority stake in marketing company EMPL
ScanGroup to buy majority stake in marketing company EMPL

Ventures Africa reports that advertising and communications services company, ScanGroup will acquire majority stake in EMPL, a South African marketing company, as it aims to...

10 Jul 2014 16:24

Orange Kenya amends "misleading" ad, condemns media coverage
Orange Kenya amends "misleading" ad, condemns media coverage

Orange Kenya has criticised media reports for inaccuracy after amending an ad related to its and Safaricom's call tariffs following a ruling by the the Advertising Standards Committee.

By Agatha Nduku 27 May 2014 13:40

Ashley Bacon takes the baton at fast-growing M&C Saatchi Africa - M&C Saatchi Abel
Ashley Bacon takes the baton at fast-growing M&C Saatchi Africa

Following Rick de Kock's departure from M&C Saatchi Africa to join Barclays as head of the marketing and communications Africa division, Ashley Bacon is assuming responsibility for the company's ambitious growth plans on the continent.

Issued by M&C Saatchi Abel 24 Apr 2014 13:57

ZenithOptimedia releases its 'Global Adspend' forecasts
ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

Second edition of the Pan-African Summit for Media & Communication
Second edition of the Pan-African Summit for Media & Communication

With more than 450 campaigns entered last year, the African Cristal Festival has become a true reference in advertising awards and is recognised in local and international rankings. Here's what to expect in 2014...

Issued by Cristal Events 26 Mar 2014 11:11

Dina Saffer-Myers
Winning advertising creative - you get what you brief

A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.

By Dina Saffer-Myers 18 Mar 2014 15:51

Danette Breitenbach
'Beyond Retail' for Africa

Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.

By Danette Breitenbach 17 Dec 2013 08:48

Redhouse Advertising acquires TBWA license in Kenya
Redhouse Advertising acquires TBWA license in Kenya

Marketing communications agency, Redhouse Advertising, has acquired the TBWA Worldwide license in Kenya.

20 Nov 2013 12:46

VWV rolls out OBYS Kenya campaign
VWV rolls out OBYS Kenya campaign

Cell phone service provider Orange has appointed brand experience agency VWV to develop Orange beat ya Street, a brand-building consumer awareness activation for the Kenyan market.

31 Oct 2013 13:18

Bezi Phiri
Africa: An advertising voyage of discovery

After a year of my boss convincing me that real opportunities are in the rest of Africa, I decided to follow him to Kenya.

By Vanita 'Bezi Phiri 15 Oct 2013 08:00

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