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Safaricom educates consumers about M-Shwari
Kenyan-based Safaricom, an integrated communications company with a reported over 17 million subscribers, has selected Z-Card to educate its consumers about its banking offering, M-Shwari. 21 May 2013 12:40
Get entries in now for Loeries
Loerie entries are now open, and those that get their work in by 15 April 2013; get 10% off their entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work. 4 Apr 2013 10:04
MTV Base to launch MTV Africa All Stars
MTV Base is set to launch the inaugural MTV Africa All Stars, a pan-African music and youth empowerment campaign saluting the star quality and widespread appeal of contemporary African musicians. 2 Apr 2013 12:18
Call for consensus over condom advert
[Kennedy Kangethe] The controversial Weka Condom Mpangoni campaign has been the talk of town ever since the advert started airing on TV stations in Kenya [video]. 25 Mar 2013 11:42
PRAU Excellence Awards announces winners
[Evan-Lee Courie] Uganda's annual PRAU Excellence Awards, the event that recognises public relations and communications excellence in Uganda, which was set to take place in November 2012, eventually took place on Friday, 22 March 2013 at Imperial Royale Hotel. This years event coincided with the East African Public Relations Conference (EAPRC) which took place from 20-22 March in Kampala, Uganda. 25 Mar 2013 11:17
Telecoms emerge as leading advertisers
[Abduel Elinaza] Telecoms and brewers are among highly competitive industries in the country, a factor that forces them to scramble for adverts space in newspapers and airtime in radio and TV stations, the latest report by Push Observer shows. 22 Mar 2013 13:44
[2013 trends] Africa's dynamic markets
[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak. 31 Jan 2013 13:20
[2013 trends] Out-of-the-box branding
[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year. 31 Jan 2013 12:33
[2013 trends] Africa poised for a great future
[Nandkishor Buty] As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise. 30 Jan 2013 12:39
Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013
NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector. 7 Jan 2013 06:22
Shopping complex rewards Kenyan shoppers with Z-Card
The Village Market, a shopping and recreation complex in Nairobi, recently selected a Z-Card to target its loyalty shoppers and generate awareness around its Bonus Card reward programme. 14 Nov 2012 10:40
NTV tops social media use in Uganda
[Walter Wafula] Nation Television (NTV) is the savviest user of global social media networks in Uganda according to Top Corporate Brand on Social Media 2012, an online survey by HiPio.com, a social entertainment website in the country. 9 Nov 2012 10:41
Expanding your brand across Africa
[Nonye Mpho Omotola] Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market. 8 Nov 2012 09:53
Lamu Homes & Safaris now using Z-Card
Kenyan-based Lamu Homes & Safaris, the organiser of trips to Lamu for local and international tourists, is now using a Z-Card to promote Lamu as a destination of choice. 7 Nov 2012 11:23

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