The One Club, Diageo North partners to promote diversity, inclusion and gender equality

The One Club for Creativity and Diageo North America announced a partnership to recognise and promote diversity, inclusion and gender equality among young global creatives...

14 Sep 2018

In-app programmatic exchange for Africa launched

InMobi launches global in-app programmatic exchange in EMEA to provide premium mobile ad experiences...

12 Sep 2018

Nike's courageous new ad campaign mixing racial politics with sport will be vindicated

Nike stirred up controversy on Monday when it unveiled its 'Just Do It: 30th anniversary' advertising campaign. It featured a variety of superstar American athletes including the polarising quarterback Colin Kaepernick...

By Keith Rathbone 6 Sep 2018

Winners announced for Warc Prize for Mena Strategy 2018

The 2018 Warc prize for Mena Strategy winners includes campaigns for Byblos Bank, Louvre Abu Dhabi, Nissan and Saudi Telecom Company...

4 Sep 2018

M&C Saatchi and M&N Brands part to grow independently

Zibusiso Mkhwanazi, founder of M&N brands, Avatar's holding company and Jerry Mpufane, chairman of M&C Saatchi Group confirmed in a statement that the two companies will amicably part and go their separate ways...

By Jessica Tennant 28 Aug 2018

Focus on the moments that matter with Uber Kenya

Grey Africa has produced Uber's first local integrated campaign in Kenya...

22 Aug 2018

#Loeries2018: Welcome to the hypermarket

The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...

By Angie White 17 Aug 2018

#NewBiz: WPP entrusted with stewardship of Unilever's Sunlight brand across Africa

WPP has been awarded the stewardship and activation of the Sunlight brand across Africa following a competitive pitch process. Sunlight is the second largest FMCG brand in Africa, after Coca-Cola...

7 Aug 2018

The need for the advertising industry to modernise

There has long been a need for the advertising industry to modernise. Now digital transformation is upon us and change is non-negotiable. At the same time, the industry is facing disruption from new entrants...

By Alistair Mokoena 3 Aug 2018

Warc reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018

Warc has released the results of its analysis of the 169 campaigns entered into the Cannes Creative Effectiveness Lions this year...

1 Aug 2018

How to deal with the troll armies

Reporters Without Borders has recommended that media organisations and journalists around the world strengthen training in digital security in the face of increasing cyberviolence...

By Louise Marsland 31 Jul 2018

#Apex2018: How to build a global brand with a local insight

Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...

By Jessica Tennant 26 Jul 2018

Budweiser most talked about brand on Twitter during Fifa World Cup

With the 2018 Fifa World Cup Russia officially over, it has been revealed that iconic beer brand, Budweiser's digital strategy has propelled them to become the most talked about brand during the tournament...

25 Jul 2018

"The world needs creativity now, more than ever" - Chris Garbutt

I caught up with Chris Garbutt of TBWA Global this Mandela Day for his views on the South African advertising industry, from the 'rainbow nation advertising' he experienced under Madiba's rule to the 'hackvertising' of today...

By Leigh Andrews 17 Jul 2018

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