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Biz Takeout's

Episode 158: The BookMarks Awards 2016 advice and hospitality industry marketing.

Date: 26 Nov 2015
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Join Millward Brown as they dig into regional findings and learn how you can optimise video creative across screens

Millward Brown's annual AdReaction study explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens...

Issued by Millward Brown 6 Nov 2015 10:39

How to build a strong agency network in Africa

What makes a strong and effective African network? Is it the number of partnerships that have been established with local agency businesses in Nigeria, Kenya or Ghana...?

By Graham Cruikshanks 7 Oct 2015 06:00

The Kenyan government's very own advertising agency

Mid-last year, the media fraternity in Kenya was stunned by the edict issued by the Cabinet Secretary in charge of the Ministry of Information, Communication and Technology...

By Vox Africa Team 17 Aug 2015 06:08

How African storytelling can win awards, international recognition

Africa's known for its storytelling tradition, but is not usually awarded for it beyond South Africa - the fact that Kenya has just won its first ever Cannes Lions trophy is proof of this. Graham Cruikshanks, TBWA's Director of Africa Operations, explains...

By Leigh Andrews 10 Jul 2015 06:00

Authority seeks to regulate ads on TV and radio

NAIROBI: Advertisements on radio and television will be restricted to a maximum seven minutes in every 30 minutes of broadcasting, in proposed code of conduct for radio and TV services...

By Kennedy Kangethe 17 Apr 2015 05:31

Female millennials are the most confident and ambitious of any female generation

New PwC survey dispels myths about women and work...

5 Mar 2015 09:17

Mortimer Harvey's expansion into Africa and the Middle East delivers early results

Mortimer Harvey's Africa and Middle East operations are expanding rapidly, with an impressive number of new accounts having been gained by Mortimer Harvey Africa Middle East in recent months...

Issued by Mortimer Harvey 12 Feb 2015 13:18

Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015 05:34

Digitally bright future for outdoor

Within the next decade, digital advertising is expected to account for more than a quarter of all billboards, as it is increasingly replacing traditional paper billboards across South Africa...

11 Feb 2015 09:55

Engaging with connected consumers - Part 1

Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same...

By Danette Breitenbach 11 Feb 2015 06:01

Learn to say 'No'

Saying 'No' can be a liberating experience for an entrepreneur...

By Anton Ressel 9 Feb 2015 10:00

GOtv, StarTimes to take TV stations to court for misleading ad

GOtv Kenya and StarTimes Kenya have come out to castigate four TV stations - NTV, KTN, QTV and Citizen - for an advert carried on their channels which has been advising people against purchasing decoders from the two firms...

By Michael Ouma 19 Jan 2015 12:22

How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015 14:20

Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014 06:40

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