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AITEC Africa to host 2012 BFMA conference in Nairobi
The 2012 Broadcast, Film & Music Africa (BFMA) conference, hosted by AITEC Africa, is set to take place from 10-11 July 2012 at the Oshwal Centre in Nairobi. The conference is aimed at evaluating opportunities for growth in the industry. 14 May 2012 09:55
NMG's 11 rules of political advertising
[Carole Kimutai: @CaroleKimutai] One way politicians will market themselves is through media advertising. The Nation Media Group (NMG) has already set the rules as far as political advertising is concerned in the lead up to the general elections, expected to take place in March 2013. 17 Apr 2012 13:00


Loeries expand into Africa with new category
A new category for the 2012 Loeries, 'Rest of Africa and the Middle East', will be officially launched on Thursday 19 April 2012 at 6pm at the Sierra Lounge, 2nd Floor, Yaya Centre, Argwings Khodek Road in Nairobi, Kenya. 5 Apr 2012 12:08
APA announces pitch reforms for ad agencies
The professional association that represents advertising agencies in Kenya, the Association of Practitioners in Advertising (APA) has announced reforms to the pitch process that are aimed at improving current market practises. 30 Mar 2012 10:57
Ogilvy Kenya Board announces leadership change
[Carole Kimutai: @CaroleKimutai] The Board of Ogilvy Kenya has reviewed its senior management structure and dropped the position of group chief executive officer following the resignation of Koome Mwambia who until February 2012 held that position. 23 Mar 2012 10:55
Doing media business in Africa, the colourful continent
[Celia Collins] Africa is often perceived as being aggressive and unstable, with only the bad aspects highlighted. Many South Africans seem reluctant to get involved up north. Celia Collins is one of the few South Africans in this industry who understands media on the African continent. She gives insight into the state of play. 19 Mar 2012 11:49
Research backed media buying key to marketing success
[Walter Wafula] Often, advertising and marketing managers in developing countries practice shadowboxing when it comes to buying media. Their advertising decisions are informed by hearsay and past marketing success. 19 Mar 2012 10:10
Get your companies online, marketers told
[Walter Wafula] Globally, there is an increasing use of social media platforms like Facebook, and Twitter, by individuals and companies. In Uganda, like elsewhere, individuals are more aggressive in embracing the social change than businesses. 14 Mar 2012 13:41
The mind-boggling effects of mobile in Africa
[Staff Reporter] Following the successful conclusion of the Mobile Web East Africa 2012, which took place in Nairobi, Kenya earlier this year, a fantastic new infographic has surfaced explaining how profound and deep the changes wrought by mobile actually are. 9 Mar 2012 11:59
Koome Mwambia to exit Ogilvy Kenya
[Carole Kimutai: @CaroleKimutai] The Board of Ogilvy Kenya has announced that it has accepted Koome Mwambia's decision to take an early exit as CEO and director of the company. In a statement issued by the boards chairman, Bharat Thakrar, the board stated that the decision had been arrived at mutually, after various discussions between the parties. 5 Mar 2012 09:21
Seminar to tackle advertising challenges in Uganda
[Walter Wafula] Corporate managers in Uganda have an opportunity to widen their understanding of the latest media buying trends and tactics through an upcoming media seminar in Kampala. 1 Mar 2012 16:52
MTN tops advertising spend in Uganda
[Walter Wafula] MTN, Uganda's largest mobile operator, maintained its lead as top advertiser in the country in 2011, according to a new media report by Ipsos-Synovate. 22 Feb 2012 13:43
AFCON 2012: Samsung launch interactive, online events
Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea. 31 Jan 2012 14:25
Vision eyes ad revenue from The Kampala Sun
[Walter Wafula] Vision Group, a multimedia house in Uganda, expects The Kampala Sun to lift its advertising revenue as it picks up in the market, says the head of marketing, Susan Nsibirwa, in an interview last week. 23 Jan 2012 09:54

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