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Pum Lefebure
Photo by Gallo Images/Alistair Nicoll
#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction...

By Jessica Tennant 19 Aug 2017

Weera Saad
Gallo Images
#Loeries2017: Be the popes, the geeks and the rock and rollers, says Creative Shop's Weera Saad

First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said...

By Jessica Tennant 18 Aug 2017

Garikai Nhongo
Calls to professionalise advertising industry in Rwanda

How to create a viable advertising industry in Rwanda from a collection of disparate advertising agencies...

By Garikai Nhongo 28 Jul 2017

Cobus van Zyl, COO (right) and Rashid Tenga, CEO, of Aggrey & Clifford.
East Africa agency named as one of world's best

Tanzanian-based agency, Aggrey & Clifford, has been recognised as one of the world's leading independent agencies...

17 May 2017

(L-R): Kamal Ogundeji, director, Centrespread Grey; Peter Jackson, CEO Grey Africa Network; Kola Ayanwale, CEO, Centrespread Grey; Tola Obi, COO, Centrespread Grey; Dele Odugbemi, Africa regional coordinator Grey Africa Network; Marc Lax, client service director Grey Africa Network.
Grey re-enters Nigeria with Centrespread affiliate

Grey continues its expansion in key African markets with the appointment of Centrespread as its affiliate in Nigeria....

6 Apr 2017

Digital agency People Input joins Dentsu Aegis Network
Digital agency People Input joins Dentsu Aegis Network

Dentsu Aegis Network strengthens digital capabilities in Sub Saharan Africa through partnership with People Input International…

8 Mar 2017

Image by 123RF
TBWA launches virtual entrepreneurship academy in Tanzania

Advertising agency, TBWA\ Khanga Rue has launched a free 12-class series on entrepreneurship for young people in Tanzania called “Noa Ubongo” or “Sharpen Your Brain” in Swahili…

7 Mar 2017

Image by 123RF
Is traditional advertising really dead?

Brands could be focusing on the wrong goal post, says David Karega, a communication specialist at Hill+Knowlton Strategies in Kenya...

By David Karega 9 Dec 2016

Ogilvy Africa named most creative agency in Kenya
Ogilvy Africa named most creative agency in Kenya

Ogilvy Africa agency bags 20 prizes in Kenya's APA Awards, strengthening its position as the most creative integrated agency in Africa...

16 Nov 2016

Loeries helps to relaunch Kenyan creative awards
Loeries helps to relaunch Kenyan creative awards

Kenya's Association of Practitioners in Advertising (APA) has partnered with the Loeries to relaunch the APA Awards after 12 years...

4 Nov 2016

Programmatic advertising increases globally
Programmatic advertising increases globally

In 2016, more than 60% of global digital display advertising will be made up of programmatic ads - online display ads placed using a combination of artificial intelligence and real-time bidding...

19 Jul 2016

How to create high impact advertising
How to create high impact advertising

Over the past few articles (more than 50 in fact) we have discussed various ways of how to develop and create good advertising. If you haven't read them all then you should consider doing so now...

By Chris Brewer 18 Jul 2016

Image by 123RF
Uber delivers on ice cream campaign

Ice cream day at Uber included Nairobi and Mombasa, Kenya, this year #UberIceCream...

18 Jul 2016

Removing stereotypes in advertising - Unilever launches #unstereotype
Removing stereotypes in advertising - Unilever launches #unstereotype

To remove the stereotypes in advertising, Unilever announced at Cannes #unstereotype, its global ambition for all of its brands and the industry at large to advance advertising away from stereotypical portrayals of gender...

18 Jul 2016

Pixabay
The power of long-form content in corporate social responsibility

You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes...

By Spero Patricios, Issued by Launch Factory 18 Jul 2016

Ecobank campaign
Ecobank launches new consumer campaign

Ecobank launches 'Move On Up' consumer campaign to promote its brand across Africa...

28 Jun 2016

Dharmesh Nagar
How to market in Africa

Marketing in Africa: getting around uniquely African hurdles...

23 Jun 2016

Image by 123RF
#TRENDING: What do an umbrella, a shark and a house plant have in common?

The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...

By Louise Marsland 20 Jun 2016

#CGFsummit: Reasons to believe in Africa
#CGFsummit: Reasons to believe in Africa

There are many reasons to invest in Africa and even more reasons to believe in Africa, international delegates were told at the Consumer Goods Forum global summit in Cape Town...

By Louise Marsland 17 Jun 2016

Image by 123RF
#CGFSummit: Future of retailing in sub-Saharan Africa

Five things you need to know about the future of the retail market in sub-Saharan Africa...

By Louise Marsland 16 Jun 2016

Image by 123RF
Welcome to Jozi, Africa!

Campaign launched to entice business travelers from Africa to stay and sample tourist wares of Johannesburg...

1 Jun 2016

Image by 123RF
Africa is poised for a digital revolution

Africa's CEOs look to innovation and technology to boost growth in a challenging global economic environment...

23 May 2016

Image by 123RF
5 African freelancing startups to watch

Tech startups are looking to make freelance work an efficient and lucrative reality for Africa's work-seekers...

By Gabriella Mulligan 20 May 2016

Emojis take centre stage in TLC's new brand campaign
Emojis take centre stage in TLC's new brand campaign

TLC Entertainment has announced the launch of a new interactive Africa website and 360 brand campaign, including the use of emojis...

4 May 2016

Jason Levin
[Secrets of success] Good old-fashioned values and service deliver winning formula

At last years' Financial Mail Annual Ad Focus Awards, HDI Youth Marketeers were awarded the Partnership Award for their work with Pick n Pay...

By Ann Nurock 10 Mar 2016

Join Millward Brown as they dig into regional findings and learn how you can optimise video creative across screens
Join Millward Brown as they dig into regional findings and learn how you can optimise video creative across screens

Millward Brown's annual AdReaction study explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens...

Issued by Kantar Millward Brown 6 Nov 2015

Graham Cruikshanks
How to build a strong agency network in Africa

What makes a strong and effective African network? Is it the number of partnerships that have been established with local agency businesses in Nigeria, Kenya or Ghana...?

By Graham Cruikshanks 7 Oct 2015

The Kenyan government's very own advertising agency
The Kenyan government's very own advertising agency

Mid-last year, the media fraternity in Kenya was stunned by the edict issued by the Cabinet Secretary in charge of the Ministry of Information, Communication and Technology...

By Vox Africa Team 17 Aug 2015

How African storytelling can win awards, international recognition
How African storytelling can win awards, international recognition

Africa's known for its storytelling tradition, but is not usually awarded for it beyond South Africa - the fact that Kenya has just won its first ever Cannes Lions trophy is proof of this. Graham Cruikshanks, TBWA's Director of Africa Operations, explains...

By Leigh Andrews 10 Jul 2015

Authority seeks to regulate ads on TV and radio
Authority seeks to regulate ads on TV and radio

NAIROBI: Advertisements on radio and television will be restricted to a maximum seven minutes in every 30 minutes of broadcasting, in proposed code of conduct for radio and TV services...

By Kennedy Kangethe 17 Apr 2015

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