
The 2012 Broadcast, Film & Music Africa (BFMA) conference, hosted by AITEC Africa, is set to take place from 10-11 July 2012 at the Oshwal Centre in Nairobi. The conference is aimed at evaluating opportunities for growth in the industry.
14 May 2012 09:55
[Carole Kimutai: @CaroleKimutai] One way politicians will market themselves is through media advertising. The Nation Media Group (NMG) has already set the rules as far as political advertising is concerned in the lead up to the general elections, expected to take place in March 2013.
17 Apr 2012 13:00
A new category for the 2012
Loeries, 'Rest of Africa and the Middle East', will be officially launched on Thursday 19 April 2012 at 6pm at the Sierra Lounge, 2nd Floor, Yaya Centre, Argwings Khodek Road in Nairobi, Kenya.
5 Apr 2012 12:08The professional association that represents advertising agencies in Kenya, the Association of Practitioners in Advertising (APA) has announced reforms to the pitch process that are aimed at improving current market practises.
30 Mar 2012 10:57[Celia Collins] Africa is often perceived as being aggressive and unstable, with only the bad aspects highlighted. Many South Africans seem reluctant to get involved up north. Celia Collins is one of the few South Africans in this industry who understands media on the African continent. She gives insight into the state of play.
19 Mar 2012 11:49
[Walter Wafula] Often, advertising and marketing managers in developing countries practice shadowboxing when it comes to buying media. Their advertising decisions are informed by hearsay and past marketing success.
19 Mar 2012 10:10
[Walter Wafula] Globally, there is an increasing use of social media platforms like Facebook, and Twitter, by individuals and companies. In Uganda, like elsewhere, individuals are more aggressive in embracing the social change than businesses.
14 Mar 2012 13:41[Staff Reporter] Following the successful conclusion of the
Mobile Web East Africa 2012, which took place in Nairobi, Kenya earlier this year, a fantastic new infographic has surfaced explaining how profound and deep the changes wrought by mobile actually are.
9 Mar 2012 11:59
[Carole Kimutai: @CaroleKimutai] The Board of Ogilvy Kenya has announced that it has accepted Koome Mwambia's decision to take an early exit as CEO and director of the company. In a statement issued by the boards chairman, Bharat Thakrar, the board stated that the decision had been arrived at mutually, after various discussions between the parties.
5 Mar 2012 09:21
[Walter Wafula] Corporate managers in Uganda have an opportunity to widen their understanding of the latest media buying trends and tactics through an upcoming media seminar in Kampala.
1 Mar 2012 16:52
[Walter Wafula] MTN, Uganda's largest mobile operator, maintained its lead as top advertiser in the country in 2011, according to a new media report by Ipsos-Synovate.
22 Feb 2012 13:43
Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.
31 Jan 2012 14:25
[Walter Wafula] Vision Group, a multimedia house in Uganda, expects
The Kampala Sun to lift its advertising revenue as it picks up in the market, says the head of marketing, Susan Nsibirwa, in an interview last week.
23 Jan 2012 09:54