[Titus Kaloki] Amid the credit crunch and global economic downturn, firms are all trying to brace for a tougher future and this may only be achieved through intensive advertising using channels that offer value for money. In the year 2008, 20bn shillings were splashed by local firms on advertising. A big sum by any means.
2 Mar 2009 12:44
[Carole Kimutai: @CaroleKimutai] Kenyans are counting the months to a general election under a new constitution. Although a definite date has not been confirmed, all indications are that Kenyans will go to the polls in March 2013, at the latest. It will be the first time Kenyans will be electing senators and governors for their counties, in addition to members of parliament. There is no guessing that there will be fierce competition among candidates seeking various elective positions - including the presidency.
17 Apr 2012 13:00
[Carole Kimutai: @CaroleKimutai] The Board of Ogilvy Kenya has announced that it has accepted Koome Mwambia's decision to take an early exit as CEO and director of the company. In a statement issued by the boards chairman, Bharat Thakrar, the board stated that the decision had been arrived at mutually, after various discussions between the parties.
5 Mar 2012 09:21
[Carole Kimutai: @CaroleKimutai] It is that time of the year - the season of promotions, raffles, freebies and sales. But marketers in Kenya have to work twice as hard because of high inflation that has seen the cost of living go up. Basic commodity prices have almost doubled in the last 12 months and consumers have been forced to dig deeper into their pockets and make tough choices when it comes to purchases.
12 Dec 2011 16:00
The words, "Aint no mountain high enough" from the popular song has become the anthem to 100 000 employees at DHL Express as they launch their latest global advertising campaign, The International Specialists, across markets in Africa. [video]
20 Oct 2011 12:03
[Walter Wafula] MTN, Uganda's largest mobile operator, maintained its lead as top advertiser in the country in 2011, according to a new media report by Ipsos-Synovate.
22 Feb 2012 13:43
Apex Communications Limited, a communications consultancy firm based in Kenya, has become a network partner of public relations firm Porter Novelli and will from now on be known as Apex Porter Novelli.
7 Dec 2011 12:09
Neema Wamai is the new managing director of Ayton Young & Rubicam Group's advertising division - Y&R Nairobi. She will oversee and help re-invent communication strategies for major client accounts in East Africa.
4 Aug 2008 15:29
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to
from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
The 2012 Broadcast, Film & Music Africa (BFMA) conference, hosted by AITEC Africa, is set to take place from 10-11 July 2012 at the Oshwal Centre in Nairobi. The conference is aimed at evaluating opportunities for growth in the industry.
14 May 2012 09:55[Staff Reporter] Following the successful conclusion of the
Mobile Web East Africa 2012, which took place in Nairobi, Kenya earlier this year, a fantastic new infographic has surfaced explaining how profound and deep the changes wrought by mobile actually are.
9 Mar 2012 11:59
[Adene van der Walt] So what we can expect to see in 2011? The industry is always changing and new trends are constantly developing and therefore it is crucial to keep the following top of mind.
18 Jan 2011 15:13