Implement GDPR or organisations risk losing business
Implement GDPR or organisations risk losing business

For businesses around the world, including Africa, the implementation of the European Union's (EU) General Data Protection Regulation (GDPR) is particularly pertinent. This is because the GDPR applies not only to all states in the EU, but more especially to any companies that market goods or services to EU residents. Without GDPR-compliance, which was widely enforced on 25 May 2018, these organisations risk losing business opportunities.

2 hours ago

Harnessing the evolutionary power of smart packaging in Africa
Harnessing the evolutionary power of smart packaging in Africa

For the last few years, packaging industry professionals have been curious about the future of smart packaging. Whilst barcodes and quick-response (QR) codes were once considered the "next big thing" in packaging, the acceleration of technology is transforming smart packaging that needs to fit in with the modern-day consumer purchasing habits.

15 Jun 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein
B2B marketing misconceptions, exclusive interview w/ Tom Stein

Recently inducted into the ANA Business Marketing Hall of Fame, Tom Stein has been at the forefront of B2B marketing for more than three decades. As the chairman and CCO of global B2B marketing agency Stein IAS, he works closely with marketers across many B2B sectors, including technology, financial, industrial, healthcare, telecommunications and professional services.

By Jessica Tennant 15 Jun 2018

Investing in your customers yields returns
Investing in your customers yields returns

The 2018 edition of Africa's customer experience summit, CEM Africa, will focus on return on investment as the African CX market matures and investment increases.

14 Jun 2018